Maximizing Home Sale Prices with Lamacchia Realty’s Superior Marketing Approach
When it comes to selling your home, the right marketing strategy can make all the difference. As we are part of Lamacchia Realty, we understand that the more people who set eyes on your home, the more showings you’ll have — which ultimately translates into more money in your pocket. Our comprehensive marketing approach is designed to sell homes for an average of 1-2% higher than the competition, and here’s how we do it.
Outstanding Photography That Draws Buyers In
First impressions count, especially in real estate. That’s why Lamacchia Realty invests in high-quality, HDR (High Dynamic Range) professional photography. HDR photography ensures that the finest architectural features of your home are captured in dramatic detail, making your listing stand out from the rest. Unlike an agent snapping pictures on a smartphone, our in-house, highly-trained professional real estate photographers use advanced equipment and techniques to showcase your home in the best possible light. We pay attention to angles, photo editing, and lighting, creating a visual experience that can profoundly influence a buyer’s perception and interest in your home.
Innovative Floorplans for Online Engagement
Did you know that virtual floor plans can increase online views by an astonishing 70%? However, only 8% of all homes listed offer this feature. Lamacchia Realty provides detailed virtual floor plans with every listing, helping your home to stand out in a crowded market. Prospective buyers are better engaged as they virtually walk through your home, imagining how they can make it their own space, which drives interest and showings.
Unparalleled Online Reach
Our marketing doesn’t just stop at amazing photography and floor plans. Lamacchia Realty reached an impressive 8.5 million people last year through a combination of Lamacchia Brand TV ads, social media channels, targeted and boosted Facebook ads, home search site profiles, and our very own LamacchiaRealty.com. Thanks to our partnerships with LeadingRE® and WSJ.com, our reach even extends into the billions, ensuring your home gets the attention it deserves from a wide audience of potential buyers.
Tailored and Targeted Marketing Techniques
At Lamacchia Realty, we go beyond traditional marketing by employing reverse marketing strategies, which involve identifying potential buyers and marketing directly to them. Our Facebook advertising campaigns are meticulously targeted to reach interested buyers, and we utilize mailers to inform and attract your neighborhood, generating local interest.
For clients who schedule a showing, we provide high-quality brochures that leave a lasting impression and serve as a reminder of the unique qualities of your home. And for properties where aerial views can enhance appeal, we offer drone photography and video tours, providing an immersive experience that can captivate potential buyers.
The Lamacchia Advantage
Choosing Lamacchia Realty means opting for a marketing strategy that is as unique as your home. With our focus on high visibility and engagement, we ensure that your home is not just seen but experienced by potential buyers, leading to increased showings and ultimately, more money in your pocket. Our commitment to excellence in marketing, combined with our deep understanding of the real estate market, makes Lamacchia Realty the ideal partner in selling your home quickly and for the best price possible.